Ekimetrics
Paris data science firm that links AI strategy to marketing and sustainability results
What is Ekimetrics?
Ekimetrics was founded in Paris in 2006 and has 400+ data scientists and consultants across Paris, London, New York, Hong Kong, and other offices. Best known for marketing-mix measurement, it has added AI strategy and sustainability analytics, and in February 2026 it bought Actable, a customer analytics software company. Strategy engagements start from outcomes you can measure, such as marketing return or emissions. The scope is narrower than a general AI roadmap but much easier to tie to a budget line.
Ekimetrics works primarily with clients in Retail, Consumer goods, Luxury, Automotive, Financial services, Healthcare sectors. Its primary differentiator is: AI strategy anchored in marketing measurement and sustainability metrics.
Ekimetrics tech stack and services
| Service area |
|---|
| AI Strategy & Roadmap |
| TCO / ROI Modeling |
| Use-Case Prioritization |
| Data Strategy |
| Implementation After Strategy |
Ekimetrics pricing
Short answer: Ekimetrics prices its work as follows: project fees; rates not published. Minimum engagement is not publicly disclosed; a discovery call is required.
| Engagement model | Typical range | Best for |
|---|---|---|
| Strategy & roadmap engagement | Fixed fee; quoted per scope | Choosing and sequencing AI use cases |
| Delivery team | Team rate; see pricing model above | Building what the roadmap recommends |
| Ongoing advisory | Monthly retainer; not public | Governance and portfolio reviews over time |
Ekimetrics pros and cons
| Advantages | Things to consider |
|---|---|
| +Ties each AI use case to a number finance already tracks | -Narrower than a general AI strategy firm, centered on marketing and sustainability |
| +Marketing-mix and customer analytics experience going back to 2006 | -The Actable acquisition (February 2026) is still being integrated |
| +Sustainability and emissions analytics are rare among AI strategy firms | -Little change-management practice |
| +Delivers the models as well as the plan |
Ekimetrics vs alternatives
How Ekimetrics compares to the other top AI Strategy Consulting consultants.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| QuantumBlack, AI by McKinsey | Large enterprises running AI as a CEO-level program. | Board-level strategy and change management backed by McKinsey's own AI engineering group | 4.6 | Full comparison |
| Fractal | Consumer and financial firms wanting AI depth from... | Twenty-five years of AI and analytics delivery behind its strategy work, with its own platforms to build on | 4.5 | Full comparison |
| Tensorway | Mid-market leaders wanting a costed AI roadmap fast. | A 3–6 week strategy engagement that ends in a sequenced, costed roadmap the same team can build | 4.4 | Full comparison |
| BCG X | Enterprises wanting prototypes built during strategy. | Builds working prototypes during the strategy phase, with BCG's industry and change practices behind it | 4.3 | Full comparison |
| Artefact | European consumer and retail brands, strategy through build. | Data and AI consulting from strategy partners and engineers in one firm, with a wide European base | 4.3 | Full comparison |
| Deloitte | Regulated enterprises needing AI governance with the strategy. | AI strategy backed by risk, audit, and regulatory teams under one roof | 4.2 | Full comparison |
| Accenture | Global companies planning an enterprise-wide AI rollout. | Strategy that hands off to one of the largest delivery organizations in the world | 4.2 | Full comparison |
| West Monroe | US mid-market firms tying AI to operations. | Operations-first AI strategy from a partly employee-owned consultancy | 4.2 | Full comparison |
| Neurons Lab | Banks and insurers building AI on AWS. | Financial-services AI strategy from an AWS Machine Learning Competency partner that builds the prototypes | 4.2 | Full comparison |
| ML6 | Benelux and German firms wanting EU-based AI expertise. | European AI strategy and engineering from an OpenAI services partner | 4.2 | Full comparison |
| Slalom | North American firms wanting local, on-site AI consultants. | Local-office model that puts strategy consultants on-site, with deep cloud partnerships behind them | 4.1 | Full comparison |
| Thoughtworks | Engineering-led companies modernizing software with AI. | Engineering-practice depth applied to AI strategy, with its tool opinions published in the Technology Radar | 4.1 | Full comparison |
| Tiger Analytics | Enterprises wanting strategy plus lower-cost offshore delivery. | AI roadmap work that feeds directly into large India-based data science teams | 4.1 | Full comparison |
| DAIN Studios | Nordic and German firms wanting advisory-led AI planning. | Advisory-led AI and data strategy, with governance and skills building for Nordic and German clients | 4.1 | Full comparison |
| Sia Partners | Energy and financial firms wanting consulting plus AI... | Management consulting paired with its own Heka.ai software products | 4.0 | Full comparison |
| Elder Research | US agencies and firms wanting seasoned data science... | Three decades of applied data science behind its feasibility calls on AI use cases | 4.0 | Full comparison |
| Centric Consulting | US mid-size firms wanting governed, practical AI adoption. | Practical AI adoption with acceptable-use policies and centers of excellence for mid-size firms | 4.0 | Full comparison |
| Quantiphi | Companies committed to Google Cloud or AWS. | Use-case discovery from a top-tier Google Cloud and AWS engineering partner | 4.0 | Full comparison |
| deepsense.ai | Technical teams wanting AI strategy from model builders. | Strategy workshops run by engineers who build vision and language models | 3.9 | Full comparison |
| Credera | Marketing and CX leaders planning AI around martech. | AI strategy connected to marketing technology through Omnicom ownership | 3.9 | Full comparison |
| Launch Consulting | Microsoft-centric companies on the US West Coast. | AI-first operating-model work with Microsoft-based builds and nearshore delivery | 3.9 | Full comparison |
| Datatonic | Google Cloud users planning their first AI programs. | Use-case planning and builds from a much-awarded Google Cloud partner | 3.9 | Full comparison |
| Future Processing | Mid-size firms wanting AI advice at Central European... | AI readiness and strategy work at published Central European rates | 3.8 | Full comparison |
| Addepto | Manufacturers wanting a small first AI engagement. | Low Clutch entry point ($10,000+) for AI roadmap work in data-heavy industries | 3.8 | Full comparison |
| RTS Labs | US firms testing one AI idea on a... | The lowest entry point reviewed here, with feasibility proofs in place of strategy decks | 3.8 | Full comparison |
| Fusemachines | Firms that want AI strategy plus staff training. | AI strategy tied to its own training programs and lower-cost engineering centers | 3.7 | Full comparison |
Ekimetrics FAQ
What is Ekimetrics?
Paris data science firm that links AI strategy to marketing and sustainability results
How much does Ekimetrics charge?
Pricing model: project fees; rates not published. Minimum engagement is not publicly disclosed. A discovery call is required to get project-specific quotes.
What tech stack does Ekimetrics use?
Ekimetrics works with Google Cloud, Azure, Python, Databricks. Primary industries served include Retail, Consumer goods, Luxury, Automotive, Financial services, Healthcare.
Is Ekimetrics right for enterprise?
Best for: marketing-led companies tying AI to measurable returns. Team size: 400+. Key consideration: Narrower than a general AI strategy firm, centered on marketing and sustainability.
What are the best Ekimetrics alternatives?
The best alternatives to Ekimetrics depend on your use case. Top options are:
- QuantumBlack, AI by McKinsey: board-level strategy and change management backed by McKinsey's own AI engineering group
- Fractal: twenty-five years of AI and analytics delivery behind its strategy work, with its own platforms to build on
- Tensorway: a 3–6 week strategy engagement that ends in a sequenced, costed roadmap the same team can build
Compare Ekimetrics with other AI Strategy Consulting consultants
Verify all details directly with Ekimetrics before making a decision.